Learn and pay tribute to the classics of the past, infuse the design of the old era with modern elements, and update the retro style. This report provides inspiration for your new season's design development by analyzing the different directions in which the classic style is reconstructed.
Action Points：There is a notable shift towards more experimental designs for A/W 19/20 bags, focusing on different ways to wear them, and subverting traditional silhouettes.Renew materials and focus on details to update your offer.
1. Belt bags continue to gain momentum, but with a smarter look. Focus on tailored shapes in classic materials and colours.
2. Miniature bags emerge as a key statement. Tiny novelty designs work as accessories with larger bags in multi-sets, and shrunken signature styles can be used to accessorise looks in new ways.
3. Box bags uptrend as a more commercial option for daywear designs, alongside bejewelled minaudières for Holiday and partywear drops.
4. Shoulder and saddlebag styles gain pace, referencing vintage heritage looks, while cross-body styles downtrend.
5. Ladylike handbags evolve with playful silhouettes, such as minimalist structured bucket styles for offbeat daywear looks.
Take a tailored approach to new belt bags
• The belt bag was one of the most prominent trends this season, both in collections and on the street.
• In line with a broader move to smarter looks, this season's belt bags evolve with structural leather designs in traditional exotics, using core autumnal colours such as toffee tan.
• Create newness by combining multiple bags on one belt and adding slick fastening components.
Shrink signature bag designs for novelty trend appeal
• Extreme proportions are one of the key takeaways for bag designs this season, and it's hard to ignore the novelty mini bags seen in almost impossibly small dimensions.
• Introduce shrunken versions of signature bag styles or create tiny charm-like bags to accessorise with larger designs.
• Add micro bags into multi-bag sets as a new A/W 19/20 merchandising message.
Upsell versatility with multi-bag sets
• The #multibagset trend is seen across a range of styles, evolving from the functional sports trend for women's bags.
• Group together multiple bags, small leather goods, and shrunken mini bags for a curated look. Mix strap materials to emphasise multiple styling.
• Function underpins fashion here, as additional mini bags can be detached and used separately.
Use structured, boxy constructions for daywear bags
• Introduce structured box bags across deliveries, leveraging the move to more structural top-handle styles.
• The success of the vanity case occasion bag inspires the transition of boxy profiles into more casual leather top-handle and cross-body versions.
• Small, squared versions are the safest bet, while rectangular east-west variations will work as a more directional offer.
Refresh the classic chain-strap bag with hardware
• The chain-strap bag is a staple part of collections this season, and some key designers presented contemporary variations.
• Make a statement with polished curb chain or outsized cable chain as a seasonal update.
• Logo hardware is another key hardware feature to add to A/W 19/20 styles, in line with the broader logomania trend across accessories.
Focus on refined heritage styles for the retro shoulder bag
• As cross-body bags downtrend in fashion selections, the retro shoulder bag uptrends.
• Shorter shoulder straps give this style a classic look, working well with items in our Refined Heritage trend.
• Stick to vintage, squared envelope constructions, but update with new lock or logo hardware.
• Use colour-blocking to refresh this classic story.
Post time: Jul-18-2019