Pambuyo dazeni imelo kuphana ndi katswiri mlengi Chanel zinthu, ndi maola eyiti scrolling mazana zithunzi chikwama, ndinalibe yankho.
Ndinamutumizira zithunzi 10 kuchokera kumbali zosiyanasiyana, zolowera mkati ndi kumbuyo, za chikwama cha Chanel chomwe chinali cha amayi anga omwalira.Ndinazipeza pakati pa zinthu zake patadutsa zaka khumi atamwalira.
Tinali pakusaka sitampu ya "Made in Italy" kapena "Made in France", ngakhale adavomereza ndi zaka za chikwama chomwe chikanatha.
"Kujambula kwa Chanel ndikolondola ndipo chikopacho chimagwirizana ndi chikopa cha 'caviar'," adalemba."Ngakhale kalembedwe kameneka kamafanana ndi chidutswa cha mpesa cha Chanel."
Kwinakwake nditawerenga zolemba zonse pabulogu yachikwama kuyambira 2012, ndidavomereza kuti zomwe zidayamba ngati chidwi zidasuntha mwachangu.Pamene sindikudziwa kuti chinachake chimene ndikudziwa kuti, chabwino, chodziwika, chimandiluma kwa ine.Ndinali kufufuza zikwama.Uku sikunali kukumba zolemba zapagulu kapena zipika za data monga momwe ndimazolowera pantchito yanga ngati mtolankhani wabizinesi, zinali zikwama zam'manja zampesa.Komabe, sindinatsimikizire kuti zikwama zomwe ndinali nazo zinali zenizeni.
Ndinayamba kugula zovala zanga zambiri ndi zida zomwe zidagwiritsidwa ntchito zaka ziwiri zapitazo pazifukwa zingapo: kuwonongeka kwa chilengedwe, kusunga ndalama komanso kusilira zinthu zakale, zabwino m'malo mwa mafashoni omwe sanamangidwe bwino.Tsopano, ine ndinali kuzindikira mbuna zokhala mphesa hound ndi thrifter pafupipafupi.
Ndi momwe zinthu zakale "zamkati" zakhalira, otsimikizira akatswiri amati kugogoda kumene kwa matumba akale kwachuluka.Mitundu yatsopano ya zinthu zabodza ndi yabwino kwambiri ndipo imatchedwa "zabodza kwambiri".Ngati izi sizopenga mokwanira, onyenga abwino kuyambira zaka 30 zapitazo akuyandamabe.
Sikuti matumba awiri a Dooney & Bourke asanafike zaka za m'ma 2000 omwe ndidangopeza kumene angakhale abodza - komanso chikwama cha Chanel cha mpesa chomwe ndimayembekezera chikhala cholowa chabanja.
Matumba achinyengo si vuto latsopano.Koma pakuwonjezeka kwa kugula zinthu zakale, matumba abodza akukula osati mu Goodwills ndi boutiques, komanso pamasamba apamwamba kwambiri, monga RealReal, omwe amalonjeza zowona.
The RealReal, yomwe idawonekera poyera m'chilimwe chamtengo wapatali pafupifupi $ 2.5 biliyoni, idapezeka kuti ikugulitsa zinthu zabodza pamitengo yamtengo wapatali, malinga ndi malipoti awiri aposachedwa a Forbes ndi CNBC.Zinthuzo - imodzi, chikwama chachinyengo cha Christian Dior chamtengo wa $3,600 - chidadutsa akatswiri atsambali.
Nkhani yake?Otsimikizira ena a RealReal, malinga ndi malipoti amenewo, anali ophunzitsidwa bwino kulemba za mafashoni kuposa momwe amatsimikizira zinthu zopangidwa.Zikuwoneka kuti panalibe akatswiri owona okwanira kuti azitha kuyang'anira zinthu zazikulu zomwe RealReal anali kulandira pamene idayamba kutchuka.
Mtundu uliwonse wa opanga uli ndi chilankhulo chake, zovuta zake.Zikwama zanga ziwiri ndi chikwama?Analibe zizindikiro zosonyeza kuti olemba mabulogu a chikwama (pali ambiri olemba mabulogu) adzakuuzani kuti mupeze choyamba: ma tag osokedwa ndi manambala achinsinsi.Koma izi sizachilendo ndi zinthu zakale.
Izi ndi zomwe zidandipangitsa kuti nditumizire imelo kwa Jill Sadowsky, yemwe amayendetsa bizinesi yapamwamba yotumiza pa intaneti kuchokera ku Jacksonville, JillsConsignment.com.Anali katswiri wanga wa Chanel.
"Ndizovuta kuphunzitsa izi," Sadowsky adandiuza pafoni.“Zimatengera zaka zambiri kuti muphunzire.Muyenera kudziwa kuti mtundu wake ndi wolondola, nambala ya deti ndi chiyani, ngati hologram ndiyolondola. ”
Kuyesera kutsimikizira zikwama zanga zomwe kunandiwonetsa vuto lalikulu lomwe maopaleshoni ogwiritsira ntchito ogwiritsa ntchito amakumana nawo.Kodi mumaphunzitsa bwanji ogwira ntchito kuti aphunzire, mwachangu, zomwe zidatengera akatswiri ambiri zaka zambiri kuti azidziwa bwino?
Pambuyo pa sabata ndikuwerenga msonkhano uliwonse, nkhani ndi zolemba zamabulogu zomwe ndidapeza, ndidazindikira kuti sindingathe kudziwa ngati zomwe ndimakonda zomwe ndimapanga zinali zenizeni.Ndinkadana ndi maganizo oti ndikhoza kukhala ndi ana aamuna ogwira ntchito m'mashopu akunja omwe amandisokera.
Ndinagula Dooney & Bourke wanga woyamba mu October mu sitolo ya Atlanta.Idawonetsa zaka zake, koma idangonditengera $25.Chachiwiri, ndinafika ku Closet ya Plato yakomweko pa Black Friday, yomwe simalo achizolowezi kupeza chikwama cha mpesa.Koma zaka za m'ma 90 zabwerera pakali pano, ndipo chikwamacho chinkawoneka chatsopano.Kelly wobiriwira anali akadali wowala ndipo sindikanangomusiya pamenepo.
Pamene ndimapita kunyumba, ndinali nditatsimikiza kuti ndawononga ndalama zanga.Chikwamacho chinkawoneka chatsopano kwambiri poganizira kuti chimayenera kukhala chakumayambiriro kwa zaka za m'ma 1990.Ndipo ndi chiyani chinandipangitsa kuti nditsimikize za kutsimikizika kwa chikwama chakuda chomwe ndidanyamula mwezi watha ku Atlanta?Ndimatha kudziwa kuti onse anali zikopa zenizeni, koma sizokwanira nthawi zonse.
Ndinkasaka zithunzi kuti ndifananize zikwama zanga.Koma okonza mapulani sasindikiza zotsalira za matumba awo akale kapena maupangiri otsimikizira, chifukwa achinyengo amatha kuwagwiritsa ntchito kuti apitilize kuchira.
JoAnna Mertz, wogulitsa ku Missouri komanso katswiri wa Dooney & Bourke, amadalira zolemba zake zachinsinsi zomwe zimasunga zaka zambiri zamatumba achikopa amtundu wamtundu uliwonse.Ena analipira ndalama zambiri kuti agule.Anakhala zaka zambiri akuphunzira ntchitoyi kwa Dooney yemwe kale anali wantchito wakale.
Ndi zachilendo kuti wotsimikizira akhale katswiri woona m'modzi, kapena mwina ochepa, opanga - osati onse.Makamaka ma brand omwe adakhalapo kwazaka zambiri, akusintha mawonekedwe, zida, chizindikiro, ma tag, masitampu ndi zomata.Ndi chidziwitso chochuluka kusonkhanitsa.
"Nthawi zambiri ndimangofunika kuwona chithunzi ndipo ndimadziwa nthawi yomweyo," adatero Mertz."Pali ochepa okha omwe anatsala pang'ono kundipusitsa."
Sabata iliyonse anthu amalowa patsamba la Mertz - VintageDooney.Com - ndikumutumizira imelo mokhumudwa.(Amapereka ntchito yake kwa madola angapo.) Nthawi zambiri, amayenera kunena kuti: Pepani, mwalandidwa.Mertz amapangitsa kuti ntchitoyi ikhale yosavuta.Koma apa pali chifukwa chake sichoncho.
Logos m'matumba anga anasokedwa m'malo, osati zomatira pa matumba onse - zabwino.Kusoka kunali mthunzi woyenera wachikasu, komanso wabwino.Koma thumba lakuda linali ndi zipper zamkuwa ndi chizindikiro cha "YKK".Ambiri a Dooney ali ndi zipi zochokera ku mtundu waku Italy "RIRI."Chikwama chakudacho chinalibe chizindikiro chosokedwa chokhala ndi nambala yachinsinsi, zomwe mabulogu adandiuza kuti sizinali zabwino.Chikwama chobiriwiracho chinadulidwa chizindikiro chake cha nambala, ndikusiya ulusi wochepa.
Chikwama cha hardware chikhoza kukhala chofunikira pakuchita izi.Ndinaganiza kuti thumba langa lakuda liyenera kukhala labodza la 80s kapena 90s chifukwa linalibe zipi ya ku Italy.Ndi momwe chobiriwiracho chinkawonekera chatsopano, ndinaganiza kuti chikhoza kukhala chatsopano cha mapangidwe akale.
Mertz anandiwongolera: Onse anali enieni, ndipo onse ndi matumba oyambirira kuyambira kumapeto kwa zaka za m'ma 80 kapena koyambirira kwa 90s.Nanga bwanji zosemphana ndi zomwe ndapeza pamabwalo athumba?Sikuti iwo anali olakwa - kungoti pali zosiyana zambiri.
Chikwama chakudacho chinapangidwa molawirira, Dooney asanayambe ma tag osokedwa ndi manambala.Ngakhale zipper "YKK" sizinali zofala, zidagwiritsidwa ntchito m'thumba lomwe ndidapeza.Nanga thumba lobiriwira?Maonekedwe ake atsopano ndi umboni chabe wa momwe matumba achikopa a Dooney a nyengo yonse amatha kupirira.Tagyo mwina idadulidwa chifukwa, m'zaka za m'ma 1990, Dooney adadula manambala pamatumba omwe amawona kuti ali ndi zolakwika zazing'ono.Matumba amenewo amagulitsidwa pamtengo wotsika m'malo ogulitsa.
Koma anthu achinyengo amagwiritsanso ntchito kachidutswa kakang'ono ka Dooney ndikudula ma tag awo poyesa kutulutsa zabodza ngati zikwama zogulitsira.Mozama, njirayi ndi yopenga.Zina zabodza zimakhala ndi chizindikiro chilichonse chomwe chikwama chikuyenera kukhala chenicheni: ma tag, nambala ya serial, masitampu, makhadi otsimikizika - ndikukhalabe abodza, nthawi zina mapangidwe omwe mtunduwo sanapangepo.
Ndikudziwa momwe zinthu za Chanel zimapangidwira nthawi zambiri.Ma Dooney ndiotsika mtengo, koma amatha kutha kuwongolera kuposa ma brand ena apamwamba pafupifupi $200 mpaka $300 atsopano.Ku Chanel, kachikwama kakang'ono kamatha kukutengerani $900.
Nditangomva chikopa cha amayi anga chachikopa chofewa, ndinaganiza kuti ichi chiyenera kukhala chenicheni.Kupatula, amayi anga anali amtundu wa Mickey-Mouse-ovalu kuposa mtundu wa $900-luxury-wallet.Palibe m’banja langa amene akanandiuza mmene anapezera.Bambo anga ankaganiza kuti mwina anali paulendo wotsanzira amene anapita ku New York City zaka 20 asanakhale mayi yemwe sakanatha kutulutsa ndalama zambiri pogula chikwama.
Monga momwe amayi anga analili, ndimayisunga kuti ikhale yakuda, ndikuyiyika m'bokosi lakuda lokhala ndi "CHANEL" m'zilembo zakuda zoyera pamwamba.Nthawi zina ndimachichotsa kuti ndizigwiritsa ntchito ngati chothandizira paukwati.Ndinaziwonetsa pa ma prom anga aang'ono ndi akuluakulu.
Koma chidwi changa chofuna kudziwa ngati matumba anga omwe adasungidwa adatuluka magazi mpaka kufika pansi pa chikwama cha Chanel.Kodi uyu analidi wonyenga wabwino?
"Ndivomereza," Sadowsky adandiuza pambuyo pake pafoni."Zinandikhumudwitsa kwambiri mpaka hardware."
Posanthula centimita iliyonse ya chikwamachi kuti ndipeze zondithandizira, ndinapeza mawu oti “Juen Bang” pachimake chojambulidwa pansaluyo.Wopanga zithunzithunzi, Sadowsky adandiuza, Chanel sanagwiritsepo ntchito.
Kupitilira apo, adati ngakhale zipi zagolide za Chanel-logo zimawoneka zolondola, maulalo omwe amawateteza ku zipper sanali oyenera mtunduwo.
Choncho, iye anati chikwamacho sichinali chenicheni.Koma sizinkawoneka ngati zabodza.Chikopa, nsalu, kalembedwe ndi kusokera zonse zinkawoneka kuti zikugwirizana ndi Chanel weniweni.
Sadowsky adandiuza kuti pali zinthu ziwiri zomwe zingachitike: chikwamacho mwina chidasinthidwa ndi zida zake pofuna kukonzanso, kapena chikwama choyambirira chidachotsedwa.Izi zikutanthauza kuti wina akadachotsa dala zipi za logo ya Chanel kuti agwiritse ntchito pachikwama chabodza kuti zitheke.
Ndikupeza kuti ndine mwini wa chikwama cha inbetweenie Frankenstein, chomwe chikuwoneka ngati choyenera, chosakhutiritsa kwathunthu paulendo wotopetsawu.
Nthawi yotumiza: Jan-11-2020